H. Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico.
Bauer entered the UK scene with Bella magazine in 1987. Introducing a new format that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the women's market. The company gained attention again in 1990 with the launch of Take a Break magazine. Touching the lives of millions of women with its unique blend of upfront real life and competitions, the title quickly became market leader. Despite strong competition, Take a Break has maintained its No.1 status, currently selling over 1 million copies a week.
The 1990's saw H. Bauer further strengthen its portfolio with the launch of TVQuick in 1991, that's life! in 1995 and TVChoice in 1999. Together with sixteen successful puzzle titles within the stable, H. Bauer has always had a major presence in the UK magazine market with a considerable market share.
At the beginning of 2008, Bauer expanded its portfolio further by acquiring Emap’s Radio and Consumer Magazine divisions and changed the name of these new UK businesses to Bauer Media.
With the recent addition of the former Emap Consumer Media titles, Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets.
Bauer will continue to innovate, driving its business and the ever-evolving magazine market forward.
Frontline was formed in June 1986 by the magazine publisher Emap (now Bauer Media) in order to handle the demands of their expanding circulation department.
Two years on it became clear that for greater market share and negotiating influence it was necessary to look for an additional partner. In 1988 a joint venture sales, marketing and distribution company was formed with Haymarket Publishing (now Haymarket Media Group).
The joint venture, unique in this sector of the newstrade industry, went some way to achieving the objective of increased market share but was still short of the number one position.
One possible route to increase market share was to take on business from independent publishers (third party.) However, it was felt that Frontline’s operational expertise, the source of real competitive advantage, should not be shared outside the partnership.
So what does Frontline do now..?
Frontline sells and distributes over 160 of our Shareholder Publishers’ magazine titles, including 60 of the top 200 best selling titles in the UK (source: ABC). We supplied 510m copies of our magazines to over 55,000 retail outlets in 2009 ranging from the biggest hypermarket to the smallest corner store. We are the biggest magazine distributor in the UK.
Frontline’s purpose is to give each and every copy the maximum opportunity of being sold for the lowest practical cost. In practical terms we manage a multitude of crucial relationships – with publishers, with retailers, with wholesalers, finishers and carriers - to ensure our magazines are delivered to stores and displayed instore so as to maximise the benefits to both retailer and publisher. We connect our publishers’ knowledge of their readers with the retailers’ understanding of their shoppers in order to develop effective strategies for driving magazine sales. We have invested in sophisticated software solutions to ensure that we are getting the right magazines, in the right numbers, into the right shops, at the right time.
Frontline employs about 120 people and has its offices in central Peterborough. Our small size belies the significant influence we exert over a huge industry, which turns over nearly £2bn per annum and employs thousands of people. The talented people at Frontline make us the successful business we are, at the forefront of industry thinking and driving sustainable innovation at a time of significant change.
The Bauer Publishing Group was founded in Hamburg in 1875 by Johann Bauer. Under the management of four generations of the Bauer family, The Bauer Publishing Group has grown from its humble beginnings as a printing house into a worldwide publishing empire comprising 282 magazines in 15 countries with 6,600 employees worldwide and an annual turnover of 1.79 billion Euro.
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